In February 2nd, 2009, the architectural festival Eme3 Collapse commissioned Fake Industries Architectural Agonism the design of an installation meant to activate and re-appropriate Caramelles Square for the people of Barcelona historic neighborhood el Raval. Since a fence —owned and operated by Barcelona City Hall— restrains the public from the square, Fake Industries proposed get rid of this fence to recover the space for the citizenry; an option presently unviable for Barcelona city officials and the neighbors of Caremelles. Subsequently, Fake Industries decided to invest the trifling budget hiring citizens —10 Euros an hour—to activate the square, saving the people of Barcelona from the tedious spectacle of yet another temporary intervention in their streets. On Thursday March 19th 2009 , from five to seven in the afternoon, the community was invited to activate the square for an hour. During the event, documented in the film “Ay Caramelles!,” the participants were required to: (1) repeat in front of the camera the following sentence “I earned 10 € for activating this public space during an hour” and (2) wonder around the square during 60 minutes doing whatever they felt like doing. Ay Caremelles! Was projected in two screens located in the closed Caremelles Square on the 21st of March 2009.
Enjoy the show,
Fake Industries, Architectural Agonism
Cristina Goberna and Urtzi Grau