Giant Letters Undo Perspective
#98. Giant Letters Undo Perspective
The Novak graphic design firm was inspired by their work on the Actions book to take their own action: graphic design taken for a walk. They designed the cover of the Actions book as a wraparound poster. Flattened, the distorted letters of the poster can be cut out and arranged to spell ‘Actions’ on the corner of a building where it meets the ground. What would be a quick operation in Photoshop is transformed into an analog experience for the courtyard of the Novak office in Amsterdam.